Imogen is an identity and interaction designer. Her practice spans multiple disciplines, but is woven together with a thread of impact driven craft. She believes in the power of design to shape ideas, and change minds. At the moment, Imogen is loving digging through design archives. In another lifetime she might have been a historian or ethnographer.

 

Clients

Cerebral Palsy Alliance, City of Sydney, NSW Government, VIC Governemnt, Fred Hollows Foundation, Good Collective, Greening Australia, Greenpeace, Husqvarna Group, Concordia Institute for Urban Futures, Lenovo, Lifeline International, Juvenile Diabetes Research Foundation, New Democracy Foundation, Nike Football, Oak Foundation, Purpose Climate Lab funded by IKEA Foundation, Reset Australia, Toyota Australia, UNSW, Save the Children, We Are Warriors, and more.

Awards

2024, Anthem Award Bronze (Purpose, Countering Climate Misinformation)

2023, 7NEWS Young Achiever Finalist

2022, Anthem Award Bronze (Purpose, Reset Election Radar)

2022, AGDA Design for Good Finalist (Purpose, World Cerebral Palsy Day)

2020, TEDI London Design Challenge Winner (user-centred design of dementia-friendly environments)

Values

More curiosity, less echo chambers.
More transparency, less red tape.
More collaboration, less assumptions.
More respect, less box ticking.
More creativity, less clichés.
More longevity, less obsolescence.
More climate action, less talk.
More kindness, less burnout.
More change makers, less complacency.

Process

Immerse

Setting the foundations, and understanding and interacting with the world of who I am designing for. Active listening, empathy, and open dialogue is essential to gather insights from diverse perspectives.

Shape

Creating bridges between patterns, contexts and behaviours. Transforming ideas into a visual language. Pushing boundaries, finding the human truth, and using craft to bring an idea to life.

Share

Ensuring there is a purposeful narrative. Once an idea has been shaped, language and visuals need to work together to tell the story, and communicate a message.